But through that coaching he also showed them how to coach their people and teams, which made them much more effective managers and leaders. Time and time again, they note that whenever they face an interesting situation, they ask themselves, what would Bill do? And we realized, we do it, too. What would Bill do? How would the coach handle this situation?

Dean Gilbert, a former executive at Google and @Home, and an accomplished management coach in his own right, notes that “Bill would build an envelope of trust very quickly. It was a natural thing for him, this ability to build rapport, a sense of comfort and protection. It’s the cornerstone of any coaching in business.

This is critical for effective coaching; a good coach doesn’t hide the stuff that’s hard to talk about—in fact, a good coach will draw this out. He or she gets at the hard stuff.

People prefer leaders who are different because it makes leadership seem more attainable.” - Brad Smith

This touchy-feely stuff isn’t in the manual,” Bradley says. “It’s so easy to get wrapped up in the work of what we’re producing, and not how we’re doing it. But leading teams becomes a lot more joyful when you know and care about people. It’s freeing.