A coach is someone who tells you what you donât want to hear, who has you see what you donât want to see, so you can be who you have always known you could be.â - Tom Landry
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When he saw I was about to take a wrong turn, heâd put his finger in his mouth,
make a popping noise, and say, âYou know what that is? Thatâs the sound of you pulling your head out of your ass.â
Thatâs what you need when youâre going to start a company or start a huge new projectâa coach. A mentor. A source of wisdom and aid. Someone who can recognize a brewing problem and warn you about it before it happens. And someone who will quietly inform you that itâs dark right now because your head is jammed up your own ass, and who will give you a few tips to quickly remove it.
Great coaches lie awake at night thinking about how to make you better. They relish creating an environment where you get more out of yourself. Coaches are like great artists getting the stroke exactly right on a painting. They are painting relationships. Most people donât spend a lot of time thinking about how they are going to make someone else better. But thatâs what coaches do. Itâs what Bill Campbell did, he just did it on a different field.â - Ronnie Lott
A coach coaches in the moment,â Scott Cook says. âItâs more real and more authentic, but so many leaders shy away from that.
This is critical for effective coaching; a good coach doesnât hide the stuff thatâs hard to talk aboutâin fact, a good coach will draw this out. He or she gets at the hard stuff.
As Bill described it, his job as our coach was to âsee little flaws in the organization that with a little massage we can make better. I listen, observe, and fill the communication and understanding gaps between people.