The modesty of Lindblomâs phrase âmuddling throughâ invited Dr Ansoffâs scorn. The phrase involves intended, but misleading, self-deprecation, and Ansoff fell into the trap. I think that obliquity is a better term. Obliquity is a process of experimentation and discovery. Success and failures and the expansion of knowledge lead to reassessment of our objectives and goals and the actions that result.
Oblique approaches to high-level objectives should not be equated with unstructured, âintuitiveâ decision making. Lindblomâs vision of âmuddling throughâ is a disciplined, ordered process. Picasso, Sam Walton, Buffetâ each âmuddled throughâ, in Lindblomâs sense. None relied on a root analysis of defined objectives. Each improvised, constantly. Each pursued a combination of high-level objectives, intermediate goals and basic actions. Each drastically limited the alternatives that were reviewed and relied on successive limited comparisons rather than a comprehensive evaluation of all available options.