Designing Your Life: Bill Burnett & Dave Evans

Introduction: Life by Design

“Reframing is one of the most important mind-sets of a designer. Many great innovations get started in a reframe. In design thinking we always say, “Don’t start with the problem, start with the people, start with empathy.” Once we have empathy for the people who will be using our products, we define our point of view, brainstorm, and start prototyping to discover what we don’t yet know about the problem. This typically results in a reframe, sometimes also called a pivot. A reframe is when we take new information about the problem, restate our point of view, and start thinking and prototyping again.

1: Start Where You Are

“Design thinking can help you build your way forward from wherever you are, regardless of the life design problem you are facing. But before you can figure out which direction to head in, you need to know where you are and what design problems you are trying to solve.

These are all gravity problems—meaning they are not real problems. Why? Because in life design, if it’s not actionable, it’s not a problem. Let’s repeat that. If it’s not actionable, it’s not a problem. It’s a situation, a circumstance, a fact of life. It may be a drag (so to speak), but, like gravity, it’s not a problem that can be solved.

Here’s a little tidbit that is going to save you a lot of time—months, years, decades even. It has to do with reality. People fight reality. They fight it tooth and nail, with everything they’ve got. And anytime you are arguing or fighting with reality, reality will win. You can’t outsmart it. You can’t trick it. You can’t bend it to your will.

Not now. Not ever.

This isn’t a gravity problem—it’s not impossible. It’s just that Dave’s stuck because he’s anchored himself to a solution that can’t work.

Conclusion: A Well-Designed Life

“So, if wayfinding is how you found your way into the life design you want to live, then it’s also the way to live it. Just keep building your way forward. Design isn’t just a technique to address problems and projects—it’s a way of living. One of the reasons that design thinking has worked so well in our Designing Your Life classes and consulting is that it’s so human.