Why I Need It

Why I Want It

What’s My Pain

Pain-Killer

I’m stuck-in-a-rut, I crave some INSPIRATION

I’m still in school or in my first cubicle. Maybe I’m trying to quit my job or start my own thing. But I don’t know my next move.

Build helps me find that spark again and again. Everyone has to find their own spark. Build tells me where to look for it.

I don’t know how to start and where I should point my compass. I want some DIRECTION

I’m always doing what everyone else is doing. I’m getting too comfortable competing for increasingly scarce resources.

Build helps me build a mental framework for the future and how to chart the shortest path to it.

I can’t relate to founders like Zuckerberg, Musk etc. I want realistic ADVICE from someone who’s been in my shoes.

I want to learn from someone I can relate to, not a Harvard or Stanford drop-out.

Tony’s path to Silicon Valley is relatable. He shares painful mistakes he’s made along the way, so that I can avoid them altogether.

Not another self-help business book! Give me a proven STRAIGHT-SHOOTER who says it like it is.

No ivory tower.

No expectation to turn around a tanker. I need small chunks that over time have a big lasting impact.

Here’s a guy who build his career from the ground up. Every step is an aggressive step forward, fueled by passion and common sense

To make our communications more effective, we need to shift our thinking from “What information do I need to convey?” to “What questions do I want my audience to ask?

I suggested she use a tactic I learned from training in nonviolent communications: OFNR. O, for observation of undeniable fact. F, for feeling and assumptions about motivation and other interpretations of facts. N, for needs—individual as well as collective needs. R, for request . . . a request for an alternate way of behaving.

‘Start with the facts,’ I told her. He left the office earlier than expected and he did so without telling anyone. ‘Then,’ I explained further, ‘share how his doing so made you feel’ —in this case, disrespected. ‘Then share with him the collective need . . . that everyone in the company has a need to feel respected. Then,’ I told her, ‘make a request. If he needs to leave early, ask that he let you know in advance.

Introduction:

“First and foremost, thank you for opening this book. I hope you enjoy reading it as much as I have enjoyed living, learning, and gathering it.

1. How can my real-time actions contribute to transforming this situation (versus making it worse)?