Of more than a hundred former and current Nvidia employees I spoke with for this book, almost all had a tender story about Huang to relate. One employeeâthe same one whom Huang had humiliated in front of dozens of people, asking for a full refund of his salaryâtold me that when he was later diagnosed with a serious medical issue, Huang offered to pay in full, out of pocket, for his treatment. When Ben Garlick decided to leave Nvidia for a start-up, he was startled to receive an impassioned, personal plea from Huang to stay.
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I found Huang to be an elusive subject, in some ways the most difficult Iâve ever reported on. He hates talking about himself and once responded to one of my questions by physically running away. Before this book was commissioned, I had written a magazine profile of Huang for The New Yorker. Huang told me he hadnât read it, and had no intention of ever doing so. Informed that I was writing a biography of him, he responded, âI hope I die before it comes out.â
Still, Huang offered me access to a great number of people to report this book. I spoke with almost two hundred people, including his employees, his cofounders, his rivals, and several of his oldest friends. The beloved and even somewhat goofy family man who emerged from these interviews bore little resemblance to the unapologetically carnivorous executive who made Nvidia succeed, but it is these same attachments that spur Huangâs ambition: he spoke frankly with me of his insecurities, his fear of letting his employees down, his fear of bringing shame to the family name. Some executives speak of profit as âkeeping score,â but not Huang; for him, the money is only temporary insurance against some future calamity. There was something a little touching about hearing a man worth a hundred billion dollars talk in this way.
Huangâs tirades inspired as much guilt as fear, and he often described, in detail, how in letting their customers down, Nvidia employees had let one anotherâs families down as well. (âI think Iâm driven as much by guilt as anything else,â Huang told me.)
Nvidia conducted regular performance reviews of employees, and following the GeForce FX debacle, Clay feared that her next one would read RI: âRequires Improvement.â This, at Nvidia, was like being handed the Black Spot. For the GeForce FX, Clay had run four or five quality-control tests.
Many people at Nvidia told me that Huangâs anger enforced a kind of discipline within the company, in the manner of a military general or a pro football coach. âIâm not sure he yells more than any other Fortune 500 CEO,â one employee said. âLook, itâs not really his job to be your friend. Itâs his job to push you beyond where you think you could ever go.
By 2012, the situation was becoming dire. Nvidiaâs stock price had not appreciated in more than a decade, and although revenues and employment at the company had grown considerably, profits remained flat. Huang was bringing supercomputing to the masses, but the masses didnât want it.
This was a little surprising, for while working at Nvidia was stimulating, it was never exactly fun; the corporate culture that Huang fostered was closer to Microsoft than Google, closer to IBM than Apple. But years earlier, Chiu, the Taiwanese physicist, had told Huang that heâd allowed him to do his âlifeâs work.â The phrase had stuck with Huang, and now he wanted to offer that same opportunity to his staff. âWe want NVIDIA to be a place where people can build their careers over their lifetime,â the company wrote in its annual report. âOur employees tend to come and stay.â
The appeal lay in what Nvidia allowed you to achieve. It was not a secret that Huang pushed people hard. Thus, he attracted determined workaholics seeking to establish legacies as inventors. In the same way that a bestselling author didnât stop writing, even many wealthy Nvidia engineers kept showing up to work each day to attack difficult technical problems. Those engineers collectively held more than fifteen thousand patents, but there was always something left to build.