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Dally published many of his discoveries in academic journals for public consumption and with no financial reward. Often, he coauthored papers with engineers at AMD and Intel. Dally’s openness surprised a lot of people and sometimes led to pursed lips inside Nvidia, but Dally was playing the long game: he figured it was better to advertise what he was doing to other leading scientists so that they would come to work alongside him. “We’ll get the best academics to join the company because they’ll see our publications,” he would say. “The quality will speak for itself.