← Back

Firms that attempted to replicate GPT with in-house data often produced shambolic “knowledge engines” that were little better than toys. These AIs supplemented the standard large-language-model training set with emails, mission statements, patent applications, legal memoranda, and other exciting selections from the internal corporate syllabus. As the buzz percolated through middle management, executives at marketing, media, and health-care firms launched ambitious initiatives, sometimes openly telling staff that many employees would be laid off once the neural nets were working. But much of what was produced was vaporware: late, expensive, and barely functional. Many users felt that AI technology simply

wasn’t ready.