Whatever the reasons, the ways we act to protect ourselves in our relationships are fairly easy to recognize. We shield our feelings and our hearts from depending on others by doing exactly what we fear others will do to us.

• We don’t fully commit to a relationship or a group.

• We aspire to be strong and independent as a way to show we don’t really need a relationship or a group.

• We constantly search for another, better relationship (for better employees, partners, friends) or a better job; that is, we hedge our bets and withhold trust.

It is character that communicates most eloquently. As Emerson once put it, “What you are shouts so loudly in my ears I cannot hear what you say.

I have seen the consequences of attempting to shortcut this natural process of growth often in the business world, where executives attempt to “buy” a new culture of improved productivity, quality, morale, and customer service with strong speeches, smile training, and external interventions, or through mergers, acquisitions, and friendly or unfriendly takeovers. But they ignore the low-trust climate produced by such manipulations. When these methods don’t work, they look for other Personality Ethic techniques that will—all the time ignoring and violating the natural principles and processes on which a high-trust culture is based.

If I make deposits into an Emotional Bank Account with you through courtesy, kindness, honesty, and keeping my commitments to you, I build up a reserve. Your trust toward me becomes higher, and I can call upon that trust many times if I need to. I can even make mistakes and that trust level, that emotional reserve, will compensate for it. My communication may not be clear, but you’ll get my meaning anyway. You won’t make me “an offender for a word.” When the trust account is high, communication is easy, instant, and effective. But if I have a habit of showing discourtesy, disrespect, cutting you off, overreacting, ignoring you, becoming arbitrary, betraying your trust, threatening you, or playing little tin god in your life, eventually my Emotional Bank Account is overdrawn. The trust level gets very low. Then what flexibility do I have? None. I’m walking on mine fields. I have to be very careful of everything I say. I measure every word. It’s tension city, memo haven. It’s protecting my backside, politicking. And many organizations are filled with it. Many families are filled with it. Many marriages are filled with it. If a large reserve of trust is not sustained by continuing deposits, a marriage will deteriorate. Instead of rich, spontaneous understanding and communication, the situation becomes one of accommodation, where two people simply attempt to live independent life-styles in a fairly respectful and tolerant way.

Many people think in dichotomies, in either/or terms. They think if you’re nice, you’re not tough. But Win/Win is nice ... and tough. It’s twice as tough as Win/Lose. To go for Win/Win, you not only have to be nice, you have to be courageous. You not only have to be empathic, you have to be confident. You not only have to be considerate and sensitive, you have to be brave. To do that, to achieve that balance between courage and consideration, is the essence of real maturity and is fundamental to Win/Win. If I’m high on courage and low on consideration, how will I think? Win/Lose. I’ll be strong and ego bound. I’ll have the courage of my convictions, but I won’t be very considerate of yours. To compensate for my lack of internal maturity and emotional strength, I might borrow strength from my position and power, or from my credentials, my seniority, my affiliations. If I’m high on consideration and low on courage, I’ll think Lose/Win. I’ll be so considerate of your convictions and desires that I won’t have the courage to express and actualize my own.