An academic study conducted by professors Gianpiero Petriglieri, Sue Ashford, and Amy Wrzesniewski, for example, found that successful professional gig workers take special care to build their âtribe,â a handful of sustaining relationships with peers. As one person in their study told them, âMy ability to process, develop, and grow as a human being and understand who I am in the work Iâm doing comes from the conversations that I have with these folks. These people are how I know what Iâm supposed to be doing.