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Until we have a story, others view us as unfocused. It is harder to get their help. Equally important is having a good story to tell others, putting it into the public sphere even before it is fully formed. By making public declarations about what we seek and what common thread binds our old and new selves, we clarify our intentions and improve our ability to enlist others’ support. This is partially a problem of self-marketing. We need someone to take a chance on us since, by definition, we are moving into a new and unproven realm.