25: A Letter from Arnold Weinstock
““If you want to hire great people and have them stay, you have to be run by ideas, not hierarchy. The best ideas have to win.”
Steve Jobs, 2010
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I’ve known some geniuses who were such a pain to work with that we had to let them go; then again, some of our most brilliant, delightful, and effective people were let go by previous employers for being none of those things. It would be nice if there were some magic bullet that turned difficult people into success stories, but there isn’t. There are just too many unknowns and immeasurable personal characteristics involved for us to pretend that we have figured out how to do that. Everyone says they want to hire excellent people, but in truth we don’t really know, at first, who will rise up to make a difference. I believe in putting in place a framework for finding potential, then nurturing talent and excellence, believing that many will rise, while knowing that not all will.
Even if they have the exact skills that I’m looking for, it’s better not to try to fit a round peg into a square hole. Each of us ought to be working in an environment that we love with the people who share our passions. And if along the way we realize that we’re meant to do something else, let’s celebrate that instead of seeing it as a failure.
Systematic sloughing off of the old is the one and only way to force the new. There is no lack of ideas in any organization I know. “Creativity” is not our problem. But few organizations ever get going on their own good ideas. Everybody is much too busy on the tasks of yesterday. Putting all programs and activities regularly on trial for their lives and getting rid of those that cannot prove their productivity work wonders in stimulating creativity even in the most hidebound bureaucracy.
Or, as Bill liked to say: “If you’re a great manager, your people will make you a leader. They acclaim that, not you.” He attributed this mantra to Donna Dubinsky and usually included the not-so-flattering story behind it. Donna worked with Bill at Apple and Claris, the software company that was spun out of Apple. Bill had been a big shot at Apple, VP of sales and marketing, and had been very successful at Kodak. In both companies he had been detail oriented, frequently micromanaging his team members. That worked pretty well, so when he took on the CEO role at Claris, he figured it was his job to tell everyone what to do. Which he did. Late one afternoon Donna dropped by Bill’s office and told him that if he was going to tell everyone what to do, they were all going to quit and go back to Apple. No one wanted to work for a dictator. She added a bit more wisdom for the first-time CEO: “Bill, your title makes you a manager; your people make you a leader.
Systematic sloughing off of the old is the one and only way to force the new. There is no lack of ideas in any organization I know. “Creativity” is not our problem. But few organizations ever get going on their own good ideas. Everybody is much too busy on the tasks of yesterday. Putting all programs and activities regularly on trial for their lives and getting rid of those that cannot prove their productivity work wonders in stimulating creativity even in the most hidebound bureaucracy.