The relationships with others essential to activities such as parenthood, education and research are valued for themselves, not just for their consequences. Most humans are good at detecting instrumentality â the false bonhomie of the used car salesman, the cynical hypocrisy of the vote-seeking politician â and are repelled by it. There is a difference between the firm that promotes the welfare of its employees because its executives care, and the firm that promotes the welfare of its employees because its finance department has calculated the net present value of reduced staff turnover. And employees can usually tell which is which.