These were repeated, over and over, in emails, in pre-meal meetings, and between staff members at USHG. âConstant, gentle pressureâ was Dannyâs version of the Japanese phrase kaizen, the idea that everyone in the organization should always be improving, getting a little better all the time. âAthletic hospitalityâ meant always looking for a win, whether you were playing offense (making an already great experience even better) or defense (apologizing for and fixing an error). âBe the swanâ reminded us that all the guest should see was a gracefully curved neck and meticulous white feathers sailing across the pondâs surfaceânot the webbed feet, churning furiously below, driving the glide.
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The cornerstone of the companyâs culture was a philosophy Danny called Enlightened Hospitality, which upended traditional hierarchies by prioritizing the people who worked there over everything else, including the guests and the investors. This didnât mean the customer suffered; in fact, the opposite. Dannyâs big idea was to hire great people, treat them well, and invest deeply into their personal and professional growth, and they would take great care of the customersâwhich is exactly what they did.
Invite Your Team Along
Thereâs a fascinating and possibly overlooked advantage that businesses with strong cultures have: when an employee comes up in the organization, any other way of doing things just feels wrong.
And wrong is how EMP felt when I walked in on my first day.
In retrospect, I can now name everything that was going sideways and tell you what I did by way of correction. In the heroic version of this story, I struck a masterful pose and enumerated a number of inspirational management tenets, all of which transformed the restaurant within the week.
But the truth is, Dannyâs way of doing thingsâthe way he treated his employees and guestsâwas so baked into my consciousness that for the first few months I was acting on instinct alone.
Mostly, the team needed to be brought along. They needed to feel seen and appreciated. They needed expectations to be clearly laid out and explained. They needed discipline to be consistent. They needed to feel like vital and important parts of an exciting sea change, not obstacles to making it happen.
From a management perspective, we needed to return to first principles, and at Union Square Hospitality Group, the first principle is to take care of one another. The fine-dining squad hadnât come from within USHGâand even if they had been able to absorb this crucial, employee-centered aspect of the culture, theyâd been so focused on making their mark on the restaurant that theyâd let this central principle fall by the wayside. Thatâs why Danny had insisted the next GM come from within the company; for him, that aspect of the culture was not negotiable.
To bridge the gap between the two factions, improving communication was going to be key. At the same time, we needed systems, so everybody would know what they were supposed to be doing and how they were supposed to be doing it.
It was my hope that both fixes would make the team feel saferâand inspire them to come along on our mission. There was a lot to be done to make the restaurant better, but there would be no point to doing any of it if the people who worked there didnât love coming to work. If I couldnât succeed in getting hearts and minds on board for the bigger project, then the grand vision of a push toward excellence would be dead on arrival.
Every manager lives with the fantasy that their team can read their mind. But in reality, you have to make your expectations clear. And your team canât be excellent if youâre not holding them accountable to the standards youâve set. You normalize these corrections by making them swiftly, whenever theyâre needed.
And make those corrections in private. I can still feel the flush of shame and horror that crept up from my collar when I was screamed at in the dining room by the chef de cuisine at Spago; Iâll remember it for the rest of my life. And while it was a terrible experience, it was also a privileged peek at a mistake I never wanted to make.
Correct an employee in front of their colleagues, and theyâll never forgive you. In fact, the wall of shame that goes up may mean they canât even absorb what youâre telling them. Issue the same correction in private, though, and itâs a different exchange.
We spent a lot of time in our manager meetings talking about how to make this more efficient. We ended up stealing a solution from baseball, where the catcher has to communicate with a pitcher sixty feet away: sign language.
After the host brought you to the table, the captain would hand you menus and ask about your water preference. Moments later, and without any visible communicationâoften before the captain had even left the tableâyour server would be at the table, pouring your preferred water choice.
It wasnât magic; the captain had discreetly signaled your preference to one of their colleagues using a hand gesture (wiggled fingers for bubbles, a straight chop for still, and a twist of the fist for ice) behind their back. Another issue was that the room felt busy. It took a lot of people to execute hospitality at this level, but too many bodies moving swiftly around a roomâeven one as big as the dining room at EMPâcan feel chaotic. In a bustling brasserie, servers zigzagging through the room lends an exciting energy; in a fine-dining setting, the commotion feels disruptive.
So we established traffic patterns for the staff like the ones on city streets, though they were imperceptible to our guests. Corners had invisible stop or yield signs. Most of the room was one-way only, and the traffic moved clockwise. In a two-way corridor, you hugged the wall to the right, as you would if you were driving.
Not every guest wanted a history lesson during their dinner. Many were charmed and wanted to engage with us. But some people were there to talk to their companions or to eat; they wanted us to drop off their food and leave them alone. I had stripped the team of their authority to read the table and deliver an appropriate level of detailâto tailor the service experience to the guest. In my pursuit of a sense of place, Iâd actually made the meal less hospitable.
Worse, it was essentially the same mistake Iâd made the year before, when Iâd hesitated to promote a general manager. Once again, the guy known for talking about how much he trusted his team had acted as if he didnât trust them at all.
In truth, Iâm not surprised I made this mistakeâand Iâm almost certain Iâll make it again in the future. My compulsive attention to detail is one of my superpowers; itâs how I take aim at perfection. But that tendency also means Iâm always walking a tightrope between my desire to guarantee excellence by controlling everything and knowing I want to create an environment of empowerment and collaboration and trust among the people who work for me. Like excellence and hospitality, these two qualitiesâcontrol and trustâare not friends.