Stafford Beer’s cybernetics tells us that in these cases, while people’s opinions are important, the facts of the organisational outcomes are what we need to work with. In his most pithy formulation of the principle, he expands the black box principle to a rather more uncomfortable statement.

The purpose of a system is what it does.

Trying to build things meant that everything had to be kept specific, but the theory of information couldn’t straightforwardly be applied to massively connected systems. You needed to find a way of describing things that was both rigorous and representative of reality. As economists will tell you, this isn’t an easy thing to do.

This law states that anything which aims to be a ‘regulator’ of a system needs to have at least as much variety as that system. In order to understand what that means, we need to get a short way into the theory of cybernetics. But for the meantime, for a sort of high-level metaphorical understanding, * think about how you steer various kinds of vehicles. A train can really only go forwards and backwards, so it only needs a single handle. A car can make turns, so its control system requires a steering wheel to represent the added dimension. And an aeroplane needs a joystick rather than a steering wheel, because it can make two kinds of turns. Let’s see where cyberneticians took this idea.

Which to be honest, is often all you really need in these contexts. The whole damn thing* in cybernetics is made of newspapers and high-level analogies. This isn’t computer science, where you can point to the states, bits and circuits on a piece of silicon.

This sort of decision is fundamental to the cybernetic analysis of systems; you are always attenuating variety in some way or other unless you are describing a system that consists of everything in the universe.

Corporations are decision-making systems, not ‘intelligences’. They have homeostatic forces which aim to maintain their equilibrium, and higher-order decision-making systems which mean they are able to reorganise themselves in order to respond to shocks beyond the scope of anything anticipated when they were designed. To attribute motivation to them is to make assumptions about the internal workings of the black box — the original intellectual sin of cybernetic analysis.