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The generic solutions are not always bad. A lot of management problem are surprisingly generic: a missing communication channel or a failure to notice that the environment has changed. If the problem is understood correctly, the solution is usually quite simple — it’s likely to be a variation on the same theme of ‘the world has got more complicated and you need to take steps to reconcile that complexity with your capacity to manage it’ that has been the message of management science since Alfred D. Chandler.

But because the solutions are often simple, the work is surprisingly unpleasant. An effective consultant is likely to spend most of their time telling people obvious things that they don’t want to hear. That’s a difficult combination; while not particularly intellectually stimulating, it’s emotionally taxing. It’s not surprising that so many people find doing this intolerable, and consequently let their ethics slip. Telling your client what they want to hear is a better way to get repeat business; the problem won’t go away and the person commissioning the work will still like you.