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Outsourcing is a contractual relationship, and contracts (like debts) are typically all-or-nothing affairs. Either a requirement has been fulfilled or it hasn’t. The typical outsourcing contract narrows the bandwidth of the communication channel to either ‘everything is going more or less as anticipated’ or ‘it’s stopped working and we need to find out why’. If it’s the first of these two cases, everything’s fine. If it’s the second, the continued stability of the system will depend on how much information-handling capacity can be brought to bear to address whatever problem has arisen.

Since the outsourcing communication channel is designed to spend most of its time transmitting ‘everything’s OK’, it’s difficult to guess how much additional bandwidth needs to be allocated to carry messages like ‘but the following conditions are changing which might affect things in the near future’ — let alone how much might need to be allocated at short notice when it starts to say ‘everything’s no longer OK’. If you have targets to make, it will always be tempting to cut out a bit of spare capacity.

And this is of course what happened; in an accounting system which targeted overhead costs, combined with an emphasis on generating cash, it looked like a no-brainer to thin out the ranks of middle managers who didn’t appear to do anything. But unfortunately, a ‘no-brainer’ was exactly what it turned out to be. Over the course of Jack Welch’s career, the industrial world’s productive system — the corporations — set about the equivalent of amateur brain surgery, hacking away bits of their regulatory and information-handling system, to see if they could do without them.