← Back

5. Taking Flight

It would seem in retrospect that each of the books Morrison published in 1974 turned on the notion that accepted ideas needed to be challenged. Much in the same way Herskovit’s collection upended long-accepted ideas about race and culture, the final book Morrison published that year, Land’s Grow or Die: The Unifying Principle of Transformation, decried conventional wisdom and prevailing business practices and promoted, instead, proactive approaches to organizational change and growth. At the core of Land’s argument was the claim that risk aversion and safe-decision making were guarantees for stagnation and death.