5. Taking Flight
It would seem in retrospect that each of the books Morrison published in 1974 turned on the notion that accepted ideas needed to be challenged. Much in the same way Herskovitās collection upended long-accepted ideas about race and culture, the final book Morrison published that year, Landās Grow or Die: The Unifying Principle of Transformation, decried conventional wisdom and prevailing business practices and promoted, instead, proactive approaches to organizational change and growth. At the core of Landās argument was the claim that risk aversion and safe-decision making were guarantees for stagnation and death.
Related Quotes
Alfred P. Sloan, the former CEO of General Motors, presents a nice contrast. He was leading a group of high-level policy makers who seemed to have reached a consensus. āGentlemen,ā he said, āI take it we are all in complete agreement on the decision here. . . . Then I propose we postpone further discussion of this matter until our next meeting to give ourselves time to develop disagreement and perhaps gain some understanding of what the decision is all about.ā
Herodotus, writing in the fifth century b.c., reported that the ancient Persians used a version of Sloanās techniques to prevent groupthink. Whenever a group reached a decision while sober, they later reconsidered it while intoxicated.
At the heart of this book are the stories of dozens of people who changed careers. It analyzes their experiences through the lens of established psychological and behavioral theories. Based on the stories and extensive re- search in the social sciences, the book affirms the uncertainties of the career transition process and identifies its underlying principles. But it does not offer a ten-point plan for better transitioning, because that is not the nature of the process. Instead, it lays out a straightforward framework that describes what is really involved and some tried and proven unconventional strategies that will make the difference between staying stuck and moving on.
The book hinges on two disarmingly simple ideas. First, our working identity is not a hidden treasure waiting to be discovered at the very core of our inner being. Rather, it is made up of many possibilities: some tangible and concrete, defined by the things we do, the company we keep, and the stories we tell about our work and lives; others existing only in the realm of future potential and private dreams. Second, changing careers means changing our selves, reworking our identities. Since we are many selves, changing is not about swapping one identity for another but rather a transition process in which we reconfigure the full set of possibilities. These simple ideas alter everything we take for granted about finding a new career. They ask us to devote the greater part of our time and energy to action rather than reflection, to doing instead of planning. Hence, the unconventional strategies.
Landās theory of transformation argued that organizations cannot resist the impulse to return to their old ways during the improvement phase move toward obsolescence before ultimately dying. At the center of this failure, he argued was the tendency to reinvent and improve rather than to create and innovate. The creativity that informs the start-up/invention phase dissipates, and the adaptive theory used to improve products and process is mistaken for growth.
Her editorial choices reflected her belief that books could provoke thought and foster critical discourse. Her assumption, one that would persist through the years, was that a good editor could collaborate with the author to produce a book that revealed a writerās individual achievement alongside the bookās more general efforts to shift perspectives. The nonfiction books she edited during these years foreshadowed her interest in publishing books that engage directly with social and cultural reorientations. Far from a disparate hodgepodge, those early books helped craft an editorial identity that positioned her as a serious professional, as one with a gift for helping authors on her list render complex and uncomfortable topics more legible, and as one committed to using her role as a tool for social change.
Morrison took risks publishing voices some deemed marginal and, by extension, challenged Random House to remain true to its legacy of prioritizing artistry and quality over market trends around the same time publishing conglomerates had begun to drift toward privileging commercial viability above all else.
16. Daring to the End
In an industry marked more and more by commercial pressures as the years progressed, Morrisonās editorship was marked by an aesthetic authenticity. Her time at the firm coincided with a time of shifting cultural, political, and technological changes, and she was keenly attuned to these forces. She understood that the role of an editor was not simply to curate content, but to reflect and sometimes challenge the world around them. So many of the publications she brought into print became a mirror to the eraā capturing the nuances of its complexities and responding to its demands.