Throughout this book, we’ll be addressing some of the common reasons why people have a hard time finding happiness and satisfaction in life, but there are a couple of general truths that should be acknowledged right off the bat.

The first is this: the good life may be a central concern for most people, but it is not the central concern of most modern societies. Life today is a haze of competing social, political, and cultural priorities, some of which have very little to do with improving people’s lives. The modern world prioritizes many things ahead of the lived experience of human beings.

The second reason is related and even more fundamental: our brains, the most sophisticated and mysterious system in the known universe, often mislead us in our quest for lasting pleasure and satisfaction. We may be capable of extraordinary feats of intellect and creativity, we may have mapped the human genome and walked on the moon, but when it comes to making decisions about our lives, we humans are often bad at knowing what is good for us. Common sense in this area of life is not so sensible. It’s very difficult to figure out what really matters.

These two things—the haze of culture and the mistakes we make in forecasting what will make us happy—are woven together and play a role in our lives every single day. Over the course of a life, they exert significant influence. The culture we live in leads us in particular directions, sometimes without our even noticing, and we follow along, outwardly pretending that we know what we’re doing, but inwardly in a state of low-grade confusion.

This very same sentiment could apply just as well to every single person in our study, not because of their “genius,” but because of how they played exquisitely to their unique constellation of encodings.

Each constellation of encodings is its own category-of-one distinctive blend. There was just one Barbara McClintock, one John Glenn, one Alice Paul, one Toni Morrison, one Benjamin Franklin. Just as there is only one of you, and only one of me. The thing that set them apart is their ability to play so consistently to their own individual (and sometimes quite peculiar) package of encodings.

Multiple people in this study struggled, at least for a period of time, when their environment didn’t align well with their encodings. Barbara McClintock’s encodings for solving genetics puzzles remained in frame once she discovered them, but her time at the University of Missouri proved to be a terrible home for her. She simply did not fit with the culture of traditional academia, nor what that culture expected of her as a woman faculty member in her era. When she landed her spot at Cold Spring Harbor research institute, she found a much better home, and she stayed there for the rest of her life. Alan Page didn’t have the encodings for the client development and sales process of drawing in big lucrative clients. So, when he went to work at a traditional law firm that relied on its partners to excel at client development, he found himself partly out of frame. Then, when Page joined the Minnesota Supreme Court, he found a perfect home; his encodings came fully in frame with both the activity of legal thinking and the environment of the Supreme Court. Some people in our study, whom you will meet in future chapters, took a more entrepreneurial or loner approach, creating and/or shaping their own environment to fit with their encodings. Whatever the path, the people in this study flourished when both their activities and their environment fit with their encodings. A happy hedgehog needs a happy hedgehog home.

One view of the world argues for a two-phase approach to life: success to significance. First achieve success, then do something significant and meaningful. This study leads me to a very different approach: First discover a set of encodings, then trust that full commitment to a hedgehog built around those encodings is in itself a meaning-filled answer to the question of what to make of a life. It might lead to curing cancer or protecting freedom or reducing human suffering or advancing social justice, or it might not.

For some people in the study, making the economics work proved relatively easy, whereas for others it proved much more difficult. Family wealth served as a significant means to pursue a hedgehog in only six of the 34 lives we studied, whereas in ten of 34 cases people endured at least one significant phase of scarcity while in pursuit of a hedgehog. Yet whether easy or difficult (or somewhere in between), they committed to focus their inner fire in line with their encodings and they figured out how to make the economics work.