Pay Attention to Your Thoughts

The first step is to become aware of the VOJ. People who have lived with this chapter’s credo are amazed at the number of negative and judgmental statements they’ve made throughout the day. One student counted eighty-seven negative judgmental thoughts on a particular Saturday and a hundred on Sunday. Usually the ratio of negative to positive thoughts is quite high - four to one, even eight to one. Several of our students used the metaphor of rodents to describe these thoughts, calling them mice, rats, or weasels.

So start noticing that the judgment is present. Tally your judgmental thoughts when that is feasible: during meetings and conversations, while driving, or when you are part of an audience and not really participating. Be especially alert to the VOJ’s presence when you have difficulty, feel fear, or feel depressed. Look to your body for clues; it will tell you when judgment is lurking in the shadows waiting to pounce. You might feel a heaviness in your cheat or an overall body tension. You might develop an upset stomach or a headache. Or you might feel blue…

Attack the Judgment

Once you’ve identified what your VOJ is saying, turn to it and yell. Keep the message short. A classic one is “Get the hell out of my life!” At this point, if the VOJ feels threatened, it might come back with a rational-sounding statement such as, “Yes, but you do know that jobs are hard to find.” This is simply a more subtle form of judgment at work. It pretends to be reality; it’s judgment in disguise. Yell at it, too - out loud if necessary…

Make the Judgment Look Ridiculous

Some people find that it is effective to take an especially bothersome statement of judgment and blow it up like a balloon until it bursts.

To do this, shut your eyes and imagine that you can hear and see a VOJ statement - maybe, “People don’t like me” - in its normal tone. Then begin to intensify and enlarge it, making it more and more strident, perhaps flashing in brilliant neon lights. Then make the voice scream out in a tremendous echo chamber, with mile-high letters in view of thousands of people.

If this works for you, you will find your own creative ways to intensify, enlarge, amplify, and explode the judgment. And you are likely to laugh out loud as you realize how significant and puny the VOJ really is - or would be without your attention to support it.

Designers learn to have lots of wild ideas because they know that the number one enemy of

creativity is judgment. Our brains are so tightly wired to be critical, find problems, and leap to judgment that it’s a wonder any ideas ever make it out! We have to defer judgment and silence the inner critic if we want to get all our ideas out. If we don’t, we may have a few good ideas, but the majority will have been lost—silently imprisoned behind the wall of judgment our prefrontal cortex has erected to safeguard us from making mistakes or looking foolish.

In order to get the results we desire, we must do two things. We must first create the space to reason in our thoughts, feelings, and actions; and second, we must deliberately use that space to think clearly. Once you have mastered this skill, you will find you have an unstoppable advantage.

Decisions made through clear thinking will put you in increasingly better positions, and success will only compound from there.

Part 4: Clear Thinking in Action

Often what seems like poor judgement in hindsight doesn’t even register as a decision in the moment. When the defaults conspire, we react without thinking. And that reaction doesn’t even count as a decision. Once we register the opportunity to make a conscious choice, the question becomes: How can we make the best decision possible?

The decision itself should represent the outcome of the decision-making process. That process is about weighing your options with the aim of selecting the best one, and it’s composed of four stages: defining the problem, exploring possible solutions, evaluating the options, and finally making the judgment and executing the best option. We will discuss each of these components in detail throughout this chapter.

Conclusion

The Value of Clear Thinking

Good judgment is expensive, but poor judgment will cost you a fortune.

The overarching message of this book is that there are invisible instincts that conspire against good judgement. Your defaults encourage you to react without reasoning— to live unconsciously rather than deliberately.

When you revert to defaults, you engage in a game you can't win. When you live a life run on autopilot, you get bad results. You make things worse. You say things that can't be unsaid and do things that can't be undone. You might accomplish your immediate goal, but you fail to realize that you’ve made it harder to achieve your ultimate goals. All of this happens without consciously being aware you are exercising judgment in the first place.