1.4. The Social Default
Doing something different means you might underperform, but it also means you might change the game entirely. If you do what everyone else does, youâll get the same result that everyone else gets. Best practices arenât always the best. By definition theyâre average.
If you donât know enough about what youâre doing to make your own decisions, you probably should do what everyone is doing. If you want better-than-average results, though, youâll have to think clearly and thinking clearly is thinking independently. Sometimes you have to break free of the social default and do something differently from those around you. Fair warning: itâs going to get uncomfortable.