The more you actively farm for dissent, and the more you encourage a culture of expressing disagreement openly, the better the decisions that will be made in your company. This is true for any company of any size in any industry.

Obliquity— John Kay

Preface

But it isn’t just economists who make that mistake. Politicians, investors, bankers and business people believe that although they don’t solve problems according to a standard model of rational decision making, they ought to. So they pretend that they do— to others, and perhaps to themselves.

Don’t you worry about whether we will like this or dislike that. And don’t you, above all, concern yourself with the compromises that might be needed to make your recommendations acceptable. There is not one executive in this company who does not know how to make every single conceivable compromise without any help from you. But he can’t make the right compromise unless you first tell him what ‘right’ is.” The executive thinking through a decision might put this in front of himself in neon lights.

I’m always interested in what others, and not just the esteemed critic from The New York Times, think about what we’re doing. If your business involves making people happy, then you can’t be good at it if you don’t care what people think. The day you stop reading your criticism is the day you grow complacent, and irrelevance won’t be far behind.

I asked, “If you could pick one trait that would predict how someone would turn out, what would it be?”

“That’s easy,” he said. “How willing they are to change their mind about what they think they know.”

The most valuable people, he continued, weren’t the ones with the best initial ideas, but the ones with the ability to quickly change their minds. They were focused on outcome over ego. By contrast, he said, the people most likely to fail were those obsessed with minute details that supported their point of view.