3. Churn Has an Antidote
When we trust, we accept. When we distrust, we resist. We look for alternative meanings and scenarios. And if the situation is important, we do this a lot; we churn.
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At base, Churn is a practical book. It focuses less on the nature or politics of identity and more on what it takes to build trust between people of different identitiesâ even oppositional identitiesâ in the real-life settings of our lives. It spotlights a dimension of human relationsâ trust-buildingâ that may be even more powerful than we thought.
2. Where Does Churn Come From?
This, I would suggest, is the social tension at the heart of the American experiment. Itâs what makes us churn. In diverse settings we have questions: âGiven my identity and the stereotypes about it, can I trust this situation?â âWill I be valued here?â âTreated fairly?â âWill I be heard here?â The struggle to answer these questionsâto figure out how oneâs identity will play out in a situationâ is what churn is.
9. Going Forward
In its place, Churn proposes a strategy of trust buildingâ predicated on the assumption that we trust those, independent of their identity, who help us function well in a setting.
Welcoming. When we enter a setting that is important to usâ a university, a recreational area, a diversity workshop, a workplaceâ a churn-causing question hangs in the air: How will my identityâ who I amâ affect my experience here? To build trust in diverse settings, itâs important to give people a welcoming experience that addresses that question.
Supporting. After welcoming comes support: giving people the know-how to manage the challenges and the opportunities inherent in a setting and, as much as possible, related challenges in their lives. This is important. It helps put to rest the nagging question that spurs churn, the question about whether your identity will disadvantage you. It doesnât rule out the possibility. But it diminishes its likelihood. It changes the feel of even larger organizations. I point again to the examples of Georgia State and UC Berkley Chemistry.