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The goal of the Perry Preschool Project in Ypsilanti, Michigan, in the 1960s was to help low-income children get the skills they’d need for school and life. The project measured “hard” cognitive skills, assessed by tests, and “softer” character traits like persistence and getting along with others, assessed by teachers and self-reports. Looking at how these children grew up, the Nobel Prize-winning economist James Heckman and his colleagues found that “softer” traits predicted children’s life outcomes— whether they finished college, their income level, and the equality of their jobs— better than “harder” cognitive skills measured by tests. Kirabo Jackson, a Northwestern University economist, found essentially the same thing for the entire 2005-2012 cohort of North Carolina ninth graders— 573,963 students. Their character— this time measured through behaviours like attendance, on-time graduation, suspensions, and grade point average— predicted life outcomes such as college attendance and later income better than cognitive test scores.