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The Life Cycle of a CEO— Claudius A. Hildebrand & Robert J. Stark

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Introduction

In fact, Dave hadn’t been the first choice for the CEO position, or even the second or third choice. Word was five others had been offered the job before him. What’s more, a couple of years earlier he’d been unceremoniously fired from his position as divisional president at a leading competitor. No one would have suggested from his educational background, either, that he was CEO material. Not only did he not have a degree from an elite school, but it also took him six years to graduate. He hated college and he’d dropped out for a time.

As Dave’s first year in the CEO seat progressed, the sneering assessments of that Florida night prevailed on the Street; the company’s stock slid 40 percent.

For two out of three CEOs in our database, performance was lower in their years six to ten than it was in years one to five. Some gave up their gains of the first five years altogether. Results may not actually dive into negative territory, but if they do, they vacillate up and down around a mean, which only reinforces the sense that one can let up on the gas.

The danger is exacerbated when boards also become less energetic in pushing for vigorous changes in strategy or operations. As director Ann Hanley shared, “It’s easy to get into incremental mode.” A CEOs internal team may resist a continuous quick pace of change.

We conducted a study that corroborated the importance of leading through influence. We examined individual assessments of the leadership capabilities of 235 candidates in 75 CEO succession processes that were conducted over the course of a decade. We then focused on the 47 CEOs selected out of that pool to lead public companies, which meant good data was available on company performance. Next, we examined correlations between leadership skills and company performance, as measured by shareholder return, operating margins, and revenue growth. This data was complemented by in-depth interviews with CEOs and candidates about their approach to leadership. Analysis of how different leadership styles matched with performance showed that the highest performers were the most accomplished in influencing through empowerment. This is not to say that the directive style of leadership is never appropriate. Some situations call for it, for example, crisis management. But, generally, the best results come from leading through empowering others.

Once leaders realize the necessity of change, they can begin to explore the possibilities of change. The second phase involves considerable discomfort and a good deal of frustration because new skills take more work to build than anticipated. Falling back into old habits is common, especially when dealing with high-pressure situations. Backsliding should be expected and not taken as an indication of failure. Progress unfolds through an iterative process of steps forward, lapses backward, and then steps forward again.

With perseverance, positive reinforcement kicks in, which provides sustaining fuel for continued effort through the third phase of leader evolution.

Acknowledgments

We were fortunate to be surrounded by some of the best leadership advisers on the planet. We tapped into the wisdom of our colleagues Cathy Anterasian, Ellen Kumata, Tony Byers, Julie Daum, Ann Yerger, Sabine Vinck, Colin Graham, Jordan Brugg, and many others to gain additional context of the inner game that CEOs face day in and day out. Many of them connected us to exceptional CEOs we were keen to include in our research.