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One important benefit of outreach work is that it makes all the hard work more meaningful. It makes the impact of your moves on the daily lives of so many people palpable. “My most powerful motivator,” said Enbridge CEO Greg Ebel, “was the five times a year being in the field for several days, if not a week, of going around to different locations and meeting with rank-and-file employees. You feel the awesome responsibility you have. I would tell myself, I cannot screw it up for these people. Each one of them is building their own castle, whatever that is, whether it’s a playhouse in the backyard for their kid or a brand-new car.