In early 2019, senior Microsoft leadership began coming through the OpenAI office. First came Kevin Scott, the tech giant’s excitable chief technology officer, who had followed OpenAI and grown particularly fond of the startup; then came Craig Mundie, a senior adviser to Nadella who had served on Microsoft leadership, including as its chief research and strategy officer, for over twenty years. Bill Gates also turned up, reserved and tight-lipped as usual, as he watched a series of demos. Most employees were left in the dark about Microsoft’s engagement. Altman told the small team working on the deal to keep knowledge of a possible investment limited.

Through the course of my reporting, I would come to conclude something even more startling. Not even in Silicon Valley did other companies and investors move until after ChatGPT to funnel unqualified sums into scaling. That included Google and DeepMind, OpenAI’s original rival. It was specifically OpenAI, with its billionaire origins, unique ideological bent, and Altman’s singular drive, network, and fundraising talent, that created a ripe combination for its particular vision to emerge and take over. “I get the sense that Sam is the most ambitious person on the planet,” a former employee says. In other words, everything OpenAI did was the opposite of inevitable; the explosive global costs of its massive deep learning models, and the perilous race it sparked across the industry to scale such models to planetary limits, could only have ever arisen from the one place it actually did.

A few hours later, I published a story for MIT Technology Review with the first detailed account of the paper’s contents. The signatories on the open letter would quickly double, reaching nearly 7,000 people from academia, civil society, and industry, including almost 2,700 Google employees. On December 9, as protests continued, Google CEO Sundar Pichai issued an apology. “We need to accept responsibility for the fact that a prominent Black, female leader with immense talent left Google unhappily,” he wrote. “Dr. Gebru is an expert in an important area of AI Ethics that we must continue to make progress on—progress that depends on our ability to ask ourselves challenging questions.”

Redistributing knowledge will also need policies that require companies to relinquish key details about the training data and technical specifications of their models and supercomputers. Only then could independent corporate model evaluators do their work. UC Berkeley researcher Deborah Raji, who has continued to engage with global policymakers after the Schumer forums, says this is also a bare minimum for guaranteeing the real-world safety of corporate systems. That is, not the theoretical rogue AI harms of Doomerism, but the existing real-world harms, from discrimination to misinformation to job automation, that consumers and communities can already face if widely deployed models aren’t properly tested. “We have the CFPB that monitors consumer finance products. We have the FDA that monitors medical devices. But for some reason when it comes to AI products, there’s just no oversight,” Raji says. AI models should in fact require more transparency than the average product. “These are data-defined systems. They’re not deterministic. So we need to know more about these systems to understand what they’re doing.” Such transparency is additionally crucial for measuring the impact of AI on the environment. In this regard other products once again already submit to evaluations that AI products do not. “If you’re using a car, if you are buying an appliance, you have an Energy Star rating,” says Sasha Luccioni at Hugging Face. “But AI is so integrated into our society, so widely used in products, and we don’t have any information about the sustainability of these systems.”

Finally, to redistribute power along our third axis, influence, we need broad-based education. The antidote to the mysticism and mirage of AI hype is to teach people about how AI works, about its strengths and shortcomings, about the systems that shape its development, about the worldviews and fallibility of the people and companies developing these technologies. As Joseph Weizenbaum, MIT professor and inventor of the ELIZA chatbot, said in the 1960s, “Once a particular program is unmasked, once its inner workings are explained in language sufficiently plain to induce understanding, its magic crumbles away.” I hope this book is just one offering to help induce understanding. It builds on the work of the many scholars, journalists, activists, and educators before me who have dedicated themselves to public education. May it be a new ground upon which many more after will rise up and build.