The choice is not between hands-on or hands-off. In our research, the entrepreneurs who led their companies from start-ups into some of the greatest corporations in history generally had both a hands-on style and an empowering style. No matter how big their companies became, they remained closely connected to their people, hyper-aware of facts on the ground, and directly engaged in strategic imperatives. If you lose your voracious curiosity about tactical details, if you lose passionate interest in people and how they are feeling, if you insulate yourself in the protective cocoon of executive comforts, you may well wake up one day to discover your company has already entered a doom loop of decline and self-destruction.

This returns us again to the central point of this section; the primary challenge you face is not in increasing creativity per se, but in making your company receptive to the vast amounts of creativity that already exist. The point is not to build a company that depends on you for its innovation, but to continually work towards an organization that is as receptive to new ideas as if those ideas had come from you.

CONTRARIAN THINKING. If a problem’s been around for a while, it probably can’t be cracked with conventional thinking. Seek out the positive deviants, like Nucor and Haier. Borrow ideas from other domains, like biology, startups, and crowdsourcing. Rigorously challenge your deepest assumptions. Do all this, and you’ll increase the odds of finding a novel solution.

COMPASSION. People aren’t merely skeptical; they’re cynical—and with good reason. Everyone’s fighting their own corner and looking out for their own interests. When asked to help, most people will ask, “What’s in it for me?” To jump this hurdle, you have to put others first. When colleagues see you working to understand their needs, when you help them craft their experiments, and ensure they get the credit, they’ll start to trust you. When your compassion shines through, people will take risks with you and pick you up when you fall.

CONNECTIONS. Building a community is the most important thing an activist can do. This is the ultimate multiplier of individual effort. Employees eager to try something new often make the mistake of asking their boss for permission. Usually they get shot down, or win only grudging support. This isn’t entirely the manager’s fault. A priori, it’s hard to know whether an underdeveloped idea is brilliant or batty. Since great ideas are rare, the default setting for most managers is to say no. So don’t go up, go out. Talk to your peers. Find a few colleagues who will help you build and run an experiment. It’s easy for a manager to say no to a lone supplicant, but much harder to turn aside a small band of partisans who are passionate about making things better and have already made a start.

This kind of follower-driven opining may have value in the world of social media, but it’s far less likely to serve you in the world of work. Here you will build the greatest value if you can show yourself to be someone who has stayed focused enough in their field to know all the details, and which details truly matter. Regardless of your field, this sort of expertise is always valued on a team. It has heft. It is rare. It is recognized even if other folks on the team don’t understand the details themselves. It is intimidating, which is no bad thing. And it leads to you being deeply trusted.

Contrary to what you may have heard or read, being focused in this way doesn’t make you narrow, or less open to novelty and innovation. The opposite is true. It is only when you know so well the existing ways of doing things—which ones work, which don’t, and when and why—that you are able to imagine what a more effective way might look like. Focus such as this not only helps you anticipate the future—you are deeper into the forest, further ahead than anyone else, and so can see round more corners— but also helps you create the future. This focus prepares your mind with actions, experiences, and results played out over many years, and as all innovators know, creativity comes only to the prepared mind.

As I described at the beginning of the book, many organizations impose on you processes and tools that appear to have been designed to deliberately distance you from who you really are. Your unique loves, your uniqueness in general, runs counter to the organization’s need for uniformity—of products, services, even values—and so the goal of work is experienced by you as an ongoing effort to make you as much as possible like every other salesperson, housekeeper, teacher, manager, nurse, machinist, or whatever your role might be.

Wrongheaded though this is, you’re not going to be able to recreate your organization’s talent management practices all by yourself. Yes, folks like me and others are trying to influence your leaders to throw out these uniformity-focused talent practices in favor of more individualized ones, but this will take a few years. What can you do in the meanwhile? You want to find love in your work, you want to be seen for your whole, authentic self at work, and for the very best of you. How can you pull this off, when so many of the tools and technologies and processes at work are trying—well intendedly—to smother you?