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A Hedgehog Concept is a simple, crystalline concept that flows from deeply understanding the intersection of the following three circles: (1) what you’re deeply passionate about, (2) what you can be the best in the world at, and (3) what best drives your economic engine. The Hedgehog Concept also reflects the discipline to confront the brutal facts about what you are not passionate about, what you cannot be the best at, and what does not make economic sense.