1.2. Get a Job

“I think of this as the General Magic problem. We were trying to build an iPhone years before it was a glimmer in Steve Jobs’s eye.

Part 3: Build Your Product

“They [Phillips] were focused on what they could make, not why anyone would want it.

I spent nine years at Apple. It’s the place where I finally grew up. I wasn’t just managing a team anymore. I was leading hundreds, thousands of people. It was a profound shift in my career and in who I was. After a decade of failure, I finally made something—actually two things—that people actually wanted. I finally got it right.

But it didn’t feel like success at first. Or even in the end. It was still work, every step of the way.

Why I Need It

Why I Want It

What’s My Pain

Pain-Killer

I’m stuck-in-a-rut, I crave some INSPIRATION

I’m still in school or in my first cubicle. Maybe I’m trying to quit my job or start my own thing. But I don’t know my next move.

Build helps me find that spark again and again. Everyone has to find their own spark. Build tells me where to look for it.

I don’t know how to start and where I should point my compass. I want some DIRECTION

I’m always doing what everyone else is doing. I’m getting too comfortable competing for increasingly scarce resources.

Build helps me build a mental framework for the future and how to chart the shortest path to it.

I can’t relate to founders like Zuckerberg, Musk etc. I want realistic ADVICE from someone who’s been in my shoes.

I want to learn from someone I can relate to, not a Harvard or Stanford drop-out.

Tony’s path to Silicon Valley is relatable. He shares painful mistakes he’s made along the way, so that I can avoid them altogether.

Not another self-help business book! Give me a proven STRAIGHT-SHOOTER who says it like it is.

No ivory tower.

No expectation to turn around a tanker. I need small chunks that over time have a big lasting impact.

Here’s a guy who build his career from the ground up. Every step is an aggressive step forward, fueled by passion and common sense

Part 2: Building Strength

Criticizing others is easier than coming to know yourself.

—Bruce Lee