Vision Component 1: Core Values and Beliefs

Core values and beliefs are where vision begins. Core values and beliefs are like an ether that permeates an organization—its decisions, its policies, its actions— throughout all phases of its evolution. Some companies refer to this as their “guiding philosophy.”

Core values and beliefs form a system of fundamental motivating principles and tenets—precepts about what is important in both business and life, how business should be conducted, its view of humanity, its role in society, the way the world works, what is to be held inviolate, and so on. You can think of it as analogous to the “philosophy of life” that an individual might have. Core values and beliefs are analogous to a biological organism’s “genetic code”—they are in the background, but always present as a shaping force.

The core values and beliefs come from inside you. You, as a leader of the company, imprint your personal values and beliefs about life and business through your daily actions.

And therein lies the crucial aspect of core values and beliefs: they must be an absolutely authentic extension of the values and beliefs you hold in your own gut. You don’t “set” values. The proper question isn’t, “What values and beliefs should we have?” but rather “What values and beliefs do we actually hold in our gut?”

Ultimately, core values and beliefs get instilled by what you do, by specific, concrete actions, not by what you say.

My work is part of a tradition in psychology that shows the power of people’s beliefs. These may be beliefs we’re aware of or unaware of, but they strongly affect what we want and whether we succeed in getting it. This tradition also shows how changing people’s beliefs - even the simplest beliefs - can have profound effects.

Instead, as you begin to understand the fixed and growth mindsets, you will see exactly how one thing leads to another - how a belief that your qualities are carved in stone leads to a host of thoughts and actions, and how a belief that your qualities can be cultivated leads to a host of different thoughts and actions, taking you down an entirely different road.

I couldn’t latch on to a thought and then be carried by it as it moved into new territory. To do that, I think you need a narrative self inside you connecting you with experience, telling you how you fit into the subjective encounter with what you’re seeing and attaching whatever significance it might hold for you.

Tracing forward from these remembrances of things past gives us the chance to re-experience and reframe these beliefs. Doing so liberates us from the confounding forces we label as fate, destiny, or—even more frequently—the other person’s “fault.” We will never sort through them all, of course, but what we don’t sort through impedes our happiness. It tricks us into using the rest of our lives—and the people we love, the professions we choose, the organizations we lead—to try to close the gaping wounds from childhood.