That transformation has enhanced many aspects of our lives, but too many companies have left the human behind. They’ve been so focused on products, they’ve forgotten about people. And while it may be impossible to quantify in financial terms the impact of making someone feel good, don’t think for a second that it doesn’t matter. In fact, it matters more.

Because when you start focusing on extending the charitable assumption to the people around you, you find yourself giving it to yourself a bit more as well. We were introduced to many of these concepts on our very first day, at the meeting for new hires. Those meetings were in themselves unusual; my Cornell friends had gone on to work for large restaurant companies who didn’t do anything of the sort. And the importance of those meetings within USHG’s culture sent an immediate signal: “There’s a certain way we do things here, and it’s bigger than teaching you how you move through the dining room or how to spiel a dish.

I’m always interested in what others, and not just the esteemed critic from The New York Times, think about what we’re doing. If your business involves making people happy, then you can’t be good at it if you don’t care what people think. The day you stop reading your criticism is the day you grow complacent, and irrelevance won’t be far behind.

I wrapped up that first strategic planning meeting by telling the team, “The moment you start to pursue service through the lens of hospitality, you understand there’s nobility in it. We may not be saving people’s lives, but we do have the ability to make their lives better by creating a magical world they can escape to—and I see that not as an opportunity, but as a responsibility, and a reason for pride.

I’ve made it my mission to help the people who work for me see what’s important about what they do. Even at MoMA, we didn’t see our guests as a bunch of customers looking for lunch; we saw them as museumgoers—people on an adventure, realizing their dream of being inspired at one of the greatest modern art museums on earth. That simple shift had an automatic and profound impact on how our team acted, and on the hospitality our guests received.

I speak to people across industries and in different fields. When I encounter someone who thinks their work doesn’t matter, it’s usually because they haven’t dug deep enough to recognize the importance of the role they play. When I spoke at a real estate conference, it was easy for me to tell when someone was operating with passion and purpose. Many told me they sold houses; the great ones understood they were selling homes. This applies to every industry I can think of. You can be in the financial services business, or in the business of providing people with a plan so they can provide a future for their families.