Chinese philosopher Lao-Tzu, author of the Tao Te Ching, wrote, âThe Sage holds on to the One and in this way becomes the shepherd of the world. He does not show himself off; therefore he becomes prominent. He does not put himself on display; therefore he brightly shines. He does not brag about himself; therefore he receives credit. He does not praise his own deeds; therefore he can long endure. It is only because he does not compete that, therefore, no one is able to compete with him.