An effective style grows from within you. It should be entirely yours. No one except you should have a style exactly like yours.

As we got bigger, so my interest in fashion grew, and I started to see the art in fashion instead of just clothes that cover my back. Style and music are interlinked, feeding off each other. I was becoming aware of how I could use fashion as a tool to enhance my stage show and my personal self-worth. Clothes directly influence my mood – if I get it right my confidence is boosted and I feel high on life with the audience in the palm of my hand. Get it wrong and I feel like a scruy mouse that needs to crawl back into its tiny hole. I have to feel comfortable in my own skin, so what I wear has to be functional and suit my shape.

You’ve got to remember that what you’re doing is spiritual and soulful – not that it’s religious, as such, but the connection between you and the audience is circular. You send out the energy and they give it back to you. It’s like your performance wakes them up and gives them permission to lose their minds for a couple of hours, and they don’t have to worry about anything else. People walk into a room with their nice clothes on, and they want to go a bit crazy but don’t want to embarrass themselves. You’ve got to give them permission to freak out, and wake up the demon inside. Once you transmit that wild vibe into the audience, they lose it and don’t care. I can feel the energy before I run onstage – sometimes the crowd feels like a giant keg of gunpowder and I am the match.

I grew up in a black world filled with soul and reggae music, a world where Bob Marley and Stevie Wonder were kings. But Ace grew up in middle England, where Motörhead and Black Sabbath were his heroes. He’s on beat one, I’m on beat two, and because we’re open to hearing things in different places, that sometimes creates wicked, weird, warped musical ideas. I love that. There have been days all four of us hear a riff in four different places in the groove – that’s when magic happens!

In Mama Wild I learnt to step back and take a good harsh look at our songs, building up a mental database of what worked and what didn’t. If something shined I needed to know how and why, and if it blew chunks I needed to know the size and flavour of them. I’d think about the audience, and try to imagine what the girl in the third row was thinking. Being objective is hard, but sometimes you get close enough to weed out and reject your worst ideas, leaving room for better ones to grow. There is no quick way to being good – it’s a long road.

No matter how excited I am about a new song, the best test is to play it in a room to other people and feel their reactions. Unless they’re in the music business, it’s difficult for them to put into words what they think. I read people’s body language, like when they look up and smile and start tapping a toe or, conversely, when they fiddle with an arm-rest or look around the room for help. If they pick up their phone mid-chorus, I know I’ve lost them, it’s over – throw that song away! In the very early days, when people didn’t know my voice, I’d play tracks in the background with friends in the room to see if anyone started nodding along. I did that when I was living in the housing co-op in Brixton, and when I was DJing at parties – a cute, sneaky way to see if I was on track.