As coaches, we are presenting ourselves as people who are committed to the commitments of our clients.

In enrollment, both the client and the coach make explicit what they are committed to accomplishing in the coaching program.

I’m recommending that you speak in a way that touches the emotions of your client when you’re doing enrollment, because emotions directly affect the will.

So another part of the answer is that the coach speaks in a way that frees the client to take action.

One of the important contributions coaches make is having a wide perspective on the client’s situation.