If a company-wide meeting attended by five hundred employees isn’t engaging or memorable, then the company will have wasted five hundred people-hours—ten thousand dollars if you assume a twenty-dollar-per-person hourly wage. Spending even five hours of five people’s time (five hundred dollars total) to prepare for that meeting is undoubtedly worth it. Even one recurring weekly meeting with a handful of attendees can translate to thousands of dollars of wasted productivity over the course of a year if that time together isn’t well spent.
After the meeting, the follow-ups need to be treated with as much care as the preparation. A single meeting is not an end unto itself; it is a stepping-stone in the much longer path of creating something valuable for the world. In the last few minutes of a meeting, get into the habit of asking, “So before we break, let’s make sure we agree on next steps . . .” After the meeting, send out a recap to the attendees with a summary of the discussion, a list of specific action items and who is responsible for each, and when the next check-in will be.
If a decision was made, then that should be communicated to the right people. If feedback was given, then that should be acted upon. If ideas were generated, then the meeting organizer should clarify what the process is to take those to the next stage. These follow-ups can then anchor the agenda for when the group reconvenes.