Last, move to the middle of the column and ask, “What are a handful of Key Initiatives we must complete this year to achieve our financial outcomes and hit our Critical Number?

To realize a vision, you need people doing stuff!

Senior leaders need to be in the market 80% of the week, either figuratively or literally.

Have the middle-management team that is driving this process create a “Suggestion Aging Report” tracking how many ideas are 30, 60, and 90 days past due.

If you’re growing 20% to 100% a year, view each quarter as if it were a year. That means possibly adjusting your strategy every 90 days.