Last, we encourage you to read Adele Revella’s book Buyer Personas: How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business.

Verne’s Fortune article titled “The X-Factor

John Mullins published a new book that Verne endorsed, titled The Customer-Funded Business: Start, Finance, or Grow Your Company with Your Customers’ Cash.

For sources of cash other than loans or investors, read the Fortune Small Business article Verne wrote titled “Finding Money You Didn’t Know You Had.

Verne wrote a column specifically for entrepreneurs on how to “Hire the Right #2.” Go to scalingup.com to download a copy.