Regis McKenna, author of the classic Relationship Marketing: Successful Strategies for The Age of the Customer.

If you’re a LinkedIn member, read the piece Verne wrote as a LinkedIn Influencer titled “Your Career Success Hinges on One Word: Do You Know It?

John Mullins published a new book that Verne endorsed, titled The Customer-Funded Business: Start, Finance, or Grow Your Company with Your Customers’ Cash.

For sources of cash other than loans or investors, read the Fortune Small Business article Verne wrote titled “Finding Money You Didn’t Know You Had.

Verne wrote a column specifically for entrepreneurs on how to “Hire the Right #2.” Go to scalingup.com to download a copy.