As an organization follows this growth path, it goes through a predictable series of evolutions and revolutions. For more on these natural cycles, read professor Larry E. Greiner’s classic Harvard Business Review article titled “Evolution and Revolution as Organizations Grow,” from July-August 1972.

Regis McKenna, author of the classic Relationship Marketing: Successful Strategies for The Age of the Customer.

Titled Lords of Strategy: The Secret Intellectual History of the New Corporate World

Robert H. Bloom and Dave Conti’s book The Inside Advantage: The Strategy at Unlocks the Hidden Growth in Your Business, and Rick Kash and David Calhoun’s book How Companies Win: Profiting From Demand-Driven Business Models No Matter What Business You’re In.

Jim Collins’ Harvard Business Review article “Turning Goals Into Results: e Power of Catalytic Mechanisms