WHAT you sell to WHOM and WHERE), Brand Promises, and the Profit per X and Big Hairy

Audacious Goal (BHAG®)

To realize a vision, you need people doing stuff!

Titled Lords of Strategy: The Secret Intellectual History of the New Corporate World

Robert H. Bloom and Dave Conti’s book The Inside Advantage: The Strategy at Unlocks the Hidden Growth in Your Business, and Rick Kash and David Calhoun’s book How Companies Win: Profiting From Demand-Driven Business Models No Matter What Business You’re In.

Michael E. Porter’s classic 1996 Harvard Business Review article titled “What Is Strategy?