Regis McKenna, author of the classic Relationship Marketing: Successful Strategies for The Age of the Customer.

Titled Lords of Strategy: The Secret Intellectual History of the New Corporate World

Jim Collins’ Harvard Business Review article “Turning Goals Into Results: e Power of Catalytic Mechanisms

Michael E. Porter’s classic 1996 Harvard Business Review article titled “What Is Strategy?

This hint is courtesy of Aubrey C. Daniels, author of Bringing Out the Best in People: How to Apply the Astonishing Power of Positive Reinforcement (a foundational business book that all leaders should read).