My colleague Ian MacMillan calls this âwebbingâ: habitual entrepreneurs are tireless in connecting with others, particularly those who do not overlap with their own knowledge.
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The choice is not between hands-on or hands-off. In our research, the entrepreneurs who led their companies from start-ups into some of the greatest corporations in history generally had both a hands-on style and an empowering style. No matter how big their companies became, they remained closely connected to their people, hyper-aware of facts on the ground, and directly engaged in strategic imperatives. If you lose your voracious curiosity about tactical details, if you lose passionate interest in people and how they are feeling, if you insulate yourself in the protective cocoon of executive comforts, you may well wake up one day to discover your company has already entered a doom loop of decline and self-destruction.
In a complex situation, when you want to empower the entire organization to be able to act without direction from the top, having a shared view of what the purpose is and how each participant fits into it is absolutely critical. It is only with a basis of a shared understanding of what weâre all trying to achieve here that distributed action is possible.
Dysfunctional Belief: Networking is just hustling peopleâitâs slimy.
Reframe: Networking is just asking for directions.
Multiple studies confirm thisâmost of us like being helpful. Itâs hard-wired into our DNA. We are social creatures, and helping one another is one of the things that makes us feel best. Kurt didnât know his way around the sustainable architecture industry in Atlanta. You may not know your way around the nanotechnology community in Hong Kong, or the craft beer crowd in Wichita, or the emergency-room nursing union in Seattle. What do you do? You ask a local for directions. Getting referrals to people whose stories would be useful to hear is just the professional equivalent of asking directions. So go aheadâask for directions. Itâs. No. Big. Deal. âNetworkâ is more noun than verb. The point isnât to âdoâ network-ing; the goal is to participate in the network. Simply put, it just means to enter into a particular community thatâs having a particular conversation (such as sustainable architecture). Every domain of human endeavor is held together by a web of relationships between people. Real people. That web is the fabric that undergirds, contains, and holds together that part of society. The Stanford ânetworkâ that we are a part of holds Stanford together. The Silicon Valley ânetworkâ is the loose community of West Coast folk that allows tech entrepreneurship to flourish. Most individuals have both a professional network (of colleagues) and a personal network (of friends and family).
Without involvement, there is no commitment. Mark it down, asterisk it, circle it, underline it. No involvement, no commitment.