Having one person who is explicitly keeping an eye on a particular future event increases the likelihood that whatever knowledge is in the organization has somewhere to go and will be seen holistically. And remember to incorporate feedback from people who may not be sitting in the executive suite. Go back to the periphery for information and insights about these events.

Deeply understanding the situations customers are in, the jobs they are trying to get done in those situations, and the outcomes they are seeking is vital to anticipating how those situations might change.

The dilemma is that when the challenges facing an organization are not about repeatable execution, but about innovation or responding to complexity, the idea of breaking things down into well-understood parts is not only unhelpful, it can also be a dangerous trap.

In a complex situation, when you want to empower the entire organization to be able to act without direction from the top, having a shared view of what the purpose is and how each participant fits into it is absolutely critical. It is only with a basis of a shared understanding of what we’re all trying to achieve here that distributed action is possible.

By learning to pay attention to what’s happening in front of us, we gain more than the sensations of life; we also increase our ability to act. We’re not thinking about what’s already happened, about what might happen, about what we have to do later; we are alert to the moment, which is where any action must take place. If our intention is to connect with other people, being present is what makes that possible.