As I mentioned before, competing against other people, whether in daily life or in my field of work, is just not the sort of lifestyle I’m after. Forgive me for stating the obvious, but the world is made up of all kinds of people. Other people have their own values to live by, and the same holds true with me. These differences give rise to disagreements, and the combination of these disagreements can give rise to even greater misunderstandings.

When I finished the novel I had a good feeling that I’d created my own writing style. My whole body thrilled at the thought of how wonderful—and how difficult—it is to be able to sit at my desk, not worrying about time, and concentrate on writing. There were untouched veins still dormant within me, I felt, and now I could actually picture myself making a living as a novelist. So in the end the fallback idea of opening a small bar again never materialized. Sometimes, though, even now, I think how nice it would be to run a little bar somewhere.

From out of the failures and joys I always try to come away having grasped a concrete lesson. (It’s got to be concrete, no matter how small it is.) And I hope that, over time, as one race follows another, in the end I’ll reach a place I’m content with. Or maybe just catch a glimpse of it. (Yes, that’s a more appropriate way of putting it.)

You are the customer of the supplier,” I said. “Why doesn’t the same principle apply?”

“Well, we recently renegotiated our lease agreements with the mall operators and owners,” he said. “We went in with a Win/Win attitude. We were open, reasonable, conciliatory. But they saw that position as being soft and weak, and they took us to the cleaners.”

“Well, why did you go for Lose/Win?” I asked.

“We didn’t. We went for Win/Win.”

“I thought you said they took you to the cleaners.”

“They did.”

“In other words, you lost.”

“That’s right.”

“And they won.”

“That’s right.”

“So what’s that called?”

When he realized that what he had called Win/Win was really Lose/Win, he was shocked. And as we examined the long-term impact of that Lose/Win, the suppressed feelings, the trampled values, the resentment that seethed under the surface of the relationship, we agreed that it was really a loss for both parties in the end. If this man had had a real Win/Win attitude, he would have stayed longer in the communication process, listened to the mall owner more, then expressed his point of view with more courage. He would have continued in the Win/Win spirit until a solution was reached they both felt good about. And that solution, that Third Alternative, would have been synergistic—probably something neither of them had thought of on his own.

I’m always interested in what others, and not just the esteemed critic from The New York Times, think about what we’re doing. If your business involves making people happy, then you can’t be good at it if you don’t care what people think. The day you stop reading your criticism is the day you grow complacent, and irrelevance won’t be far behind.