... if you want to change yourself, you have to change your structurally determined responses, not alter your environment.

You are in language already all of the time.

...‘live in a house of language,’ as the philosopher Martin Heidegger said that humans do.

When people become aware of their behaviour in the linguistic domain, they achieve greater effectiveness, greater satisfaction, and a better mood.

... the profound relationship between language and the body’s physiology - a placebo changes expectation.