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Thus Meyer, Milgrom and Roberts write ‘although delegating authority to those with the information needed to make good decisions is an important part of good organisation design, it is of little use unless the decision makers share the organisation’s objectives. We have already mentioned incentives as a way to align individual and organisational objectives ... incentives and delegated authority are complements: each makes the other more valuable’. Their solution to the principal–agent problem is to create incentives such that the individual (with local knowledge unavailable to persons more senior in the hierarchy) will act as if the objectives of the organisation were his or her own. The principal–agent problem seeks solutions that will induce subordinates to pursue the objectives of the organisation. But what are the objectives of the organisation, and who identifies them?