The more you actively farm for dissent, and the more you encourage a culture of expressing disagreement openly, the better the decisions that will be made in your company. This is true for any company of any size in any industry.

If the greatest rewards are given for behavior contrary to that which the new course of action requires, then everyone will conclude that this contrary behavior is what the people at the top really want and are going to reward.

Not everyone can do what Vail did and build the execution of his decisions into the decision itself. But everyone can think what action commitments a specific decision requires, what work assignments follow from it, and what people are available to carry it out.

If the greatest rewards are given for behavior contrary to that which the new course of action requires, then everyone will conclude that this contrary behavior is what the people at the top really want and are going to reward.

Not everyone can do what Vail did and build the execution of his decisions into the decision itself. But everyone can think what action commitments a specific decision requires, what work assignments follow from it, and what people are available to carry it out.

Even when we get the big decisions directionally right, we’re not guaranteed to get the results we want.

We don’t think of ordinary moments as decisions. No one taps us on the shoulder as we react to a comment by a coworker to tell us that we’re about to pour gasoline or water onto this flame.

It’s easy to take comfort in the fact that other people agree with us. As legendary investor Warren Buffett pointed out, though, “The fact that other people agree or disagree with you makes you neither right nor wrong. You will be right if your facts and reasoning are correct.”

The people executing established practices say they want new ideas, but they don’t want the bad ones. And because they so want to avoid the bad ones, they never deviate enough to find good ones.