Alternating between internal and external demands is only one way CEOs must learn to divide their time and energy. They also have to focus on the urgent here and now and on longer-term plans. In addition, they must be in command of the “hard stuff” of numbers and devote considerable time to the “soft stuff” of people management. Also crucial is striking a balance between taking decisive charge by quickly making some moves and engaging in learning more about the company. All require both/and thinking rather than either/or thinking. As skilled as leaders may have become in this over the course of their careers, the challenges of the Launch stage greatly up the ante on getting the balance right. Carol Tomé pulled off this balancing act with aplomb.

Building strong relationships with your board members is another top priority of a new CEO. Yes, you’ve gone through an intensive interview process with them, and they’ve just selected you. But in the words of one CEO: “You won't know if you were selected by an inch or a mile.” Some directors may disagree with your vision and plans; some may even be dead set against you, but won’t share those sentiments with you.

Ann Hackett advises really engaging directors in ongoing problem-solving. “A CEO should share the biggest challenges and want the board’s thinking about them.” She’s seen some make the mistake of thinking “they have to have solved everything, and they shouldn’t bring problems to the board.” But for the relationship to work optimally, “you have to be able to go to deep places and challenge one another.” You want to be doing all you can to ensure that the board is, as she put it, “a learning organism.” She recommends regularly providing them high-quality information about what the company, and the industry, is facing. Also help them “get close to the business and customers,” which a CEO can facilitate in many ways, such as by setting up factory visits or meetings with members of the management team. If you do this extra work, she advises, “then a board thinks differently about everything they’re doing. Governance becomes more strategic. Risk becomes more strategic.

Advice on combating the status quo bias by methodically rethinking business assessments and gaining perspective from outside the firm is not new. But the problem is that far too few leaders develop a rigorous and continuous discipline of doing so. And if CEOs don’t impose that discipline on themselves, nobody else will.

The imperative to challenge yourself becomes more difficult to achieve the longer you have been doing the job successfully. Nigel Travis said, “Being a CEO for longer is tougher because you have to find ways to keep improving.” Some CEOs recalled feeling less engaged in this stage, with boredom creeping in. “When you get into years six to ten, the intellectual stimulus is less,” one shared. “You come in with lots of ideas,” another commented, “and then run out of them.” Someone else said, “Years six to ten is a period of time when the luster is off the rose and what was new and exciting is no longer new and exciting.

In our work with executives, we’ve seen that joining another board early in a CEO’s tenure may be too large a demand on time, but after the CEO has achieved success, their middle to later years should afford more time for valuable external activities. The key is to make sure a board opportunity is truly valuable in terms of insights to bring back inside.