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Most crucially, Te Hiku would create a process by which the data it collected would continue to be a resource for future benefit but never be co-opted for projects that the community didn’t consent to, that could exploit and harm them, or otherwise infringe on their rights. Based on the Māori principle of kaitiakitanga, or guardianship, the data would stay under Te Hiku’s stewardship rather than be posted freely online; Te Hiku would then license it only to organizations that respected Māori values and intended to use it for projects that the community agreed to and found helpful.

ā€œData is the last frontier of colonization,ā€ Mahelona told me: The empires of old seized land from Indigenous communities and then forced them to buy it back, with new restrictive terms and services, if they wanted to regain ownership. ā€œAI is just a land grab all over again. Big Tech likes to collect your data more or less for free—to build whatever they want to, whatever their endgame is—and then turn it around and sell it back to you as a service.ā€